I don’t always share spec work, but when I do, it’s for a local beer brand. The team and I didn’t land the contract, but not because of the work. Our strategy? Go wide, not deep, to demonstrate how we might pull off some on-brand beer ads in print and elsewhere. The work spoke to me because it checked off so many boxes: beer, music, the outdoors, hand-drawn type, a wild team of creatives working all hours to put together something cool, etc.