AIGA West Michigan asked my team and I to flip the concept of Halloween on its side and create a series of invites for their annual Halloween party. The event was one of their chief capital fundraisers, which called for alluring, yet affordable creative. Naturally, we pulled all the stops. I was able to write three video spots using a single set and tight group of talent. The production included my painting of a replica coffin and soliciting of a disco ball from a nearby bar. Leave it to a group of hungry creatives to do a lot with a little. In this case, an entire Halloween party campaign, including three provocative videos, landing page, digital display ads, and some righteous, award-winning posters - all for under $1k. The best part? The party we made this for actually ruled.