squashing a stigma

This campaign put mental health into focus for Priority Health for members with employer-sponsored health benefits. The series included two posters, break room ephemera, and a multi-page leave behind booklet to help educate employees that their mental health was not only important, but also very common and, in most cases, very treatable. It shed light on the mental health benefits included in their health plan and served as a tool for employer HR teams to use for both general education and crises. The narrative provided another step toward eliminating the stigma associated with mental and behavioral health.

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